Herban Flow: A Sober Staple & Total Vibe in St. Pete


If you know me, you know I’m proudly alcohol-free—and always cheering on brands that actually get what sober living can look and feel like. Enter: Herban Flow. They’re not just offering functional wellness drinks—they’re building a lifestyle that celebrates connection, clarity, and feeling really good in your body. No booze required.


So when they asked me to shoot their subscription box campaign, I was immediately in. We wanted to show the experience, not just the product. What does it feel like to get one of their curated boxes on your doorstep? To crack it open and see a whole lineup of calming, energizing, or focus-boosting goodies? To choose something that supports your body and your vibe?


We brought it all to life during a product + lifestyle shoot at Studio St. Pete in Gulfport. Whether you’re sober, sober-curious, or just love plant-powered wellness, this brand is one of my absolute faves.


I love working with brands like this—mission-driven, vibrant, real

Sober lifestyle branding shoot in St. Pete for Herban Flow, product photography, jordan torelli photography
Sober lifestyle branding shoot in St. Pete for Herban Flow, product photography, jordan torelli photography
Sober lifestyle branding shoot in St. Pete for Herban Flow, product photography, jordan torelli photography, alcohol free,  brooklyn brewery
Sober lifestyle branding shoot in St. Pete for Herban Flow, product photography, jordan torelli photography, alcohol free
Sober lifestyle branding shoot in St. Pete for Herban Flow, product photography, jordan torelli photography, alcohol free
Sober lifestyle branding shoot in St. Pete for Herban Flow, product photography, jordan torelli photography, alcohol free
Sober lifestyle branding shoot in St. Pete for Herban Flow, product photography, jordan torelli photography, alcohol free
Sober lifestyle branding shoot in St. Pete for Herban Flow, product photography, jordan torelli photography, alcohol free
Sober lifestyle branding shoot in St. Pete for Herban Flow, product photography, jordan torelli photography, alcohol free
Sober lifestyle branding shoot in St. Pete for Herban Flow, product photography, jordan torelli photography, alcohol free
Sober lifestyle branding shoot in St. Pete for Herban Flow, product photography, jordan torelli photography, alcohol free ritual cann
Sober lifestyle branding shoot in St. Pete for Herban Flow, product photography, jordan torelli photography, alcohol free, hop wtr

Thinking about booking your own branding or product shoot? Let’s do it.


Whether you’re a small biz owner, creative entrepreneur, or wellness brand with a heart-led mission, you deserve visuals that are as thoughtful (and fun) as what you do. Let’s collaborate to show off your products, personality, and passion—so your audience can’t help but feel connected.

Hit that contact form and let’s make something so you.